RETAIL MANAGEMENT Site Selection参考.pptVIP

* * * Figure 10-7: Location/Site Evaluation Checklist Pedestrian Traffic The most crucial measures of a location/site’s value are the number and type of people passing by. Proper pedestrian traffic count should include: age and gender (exclude very young children) count by time of day pedestrian interviews spot analysis of shopping trips Vehicular Traffic Important for convenience stores outlets in regional shopping centers car washes suburban areas with limited pedestrian traffic Parking Considerations Number and quality of spots Distance of spots from stores Availability of employee parking Price to charge customers for parking How Many Parking Spaces? Shopping centers = 4-5 spaces per 1000 square feet of gross floor space Supermarkets = 10-15 spaces per 1000 square feet of gross floor space Furniture stores = 3-4 spaces per 1000 square feet of gross floor space Figure 10-8: Corner Influence and Hershey’s Terms of Occupancy Considerations Ownership versus leasing Type of lease Operations and maintenance costs Taxes Zoning restrictions Voluntary regulations Percentage Straight Maintenance- Increase Recoupment Graduated Net All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. * * * * * * * * * * * * * * * * * * * * * * * * *Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall *Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall *Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall *Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall * * * * * *Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall *Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall Site Selection RETAIL MAN