工商标准论文09.docVIP

论网络商城行业 摘要：在全球市场的激烈竞争中，越来越多的企业意识到，必须实施供应链管理，充分利用各种资源，增强自身和整体竞争力，快速响应市场变化，更好的满足顾客需求。21世纪的市场竞争不再是单个企业间的竞争，而是供应链之间的竞争。供应链管理的概念源于物流管理，目前国际上对供应链管理的研究主要是将其视为一种战略性的管理体系。供应链管理思想强调整个供应链的效率和效益，注重企业之间的合作，使得供应链上的企业能够获得并保持持久的竞争优势，提高供应链的整体竞争能力。供应链管理理论引入我国的时间不长，在我国研究和实践都刚刚开始。加入WTO以后，随着全球化竞争日益激烈，加强对供应链管理理论的研究，引导我国企业通过供应链建立战略联盟，对提高我国企业的整体竞争力、迅速迈向国际市场，具有十分重要的理论和现实意义。Abstract：in the fierce competition in the global market, more and more companies realize that, must be the implementation of supply chain management, making full use of various resources, strengthening itself and overall competitiveness, respond quickly to market changes, and better meet customer needs. Market competition in the 21st century is no longer competition between individual enterprises, but competition among supply chains. Stems from the concept of logistics management in supply chain management, international supply chain management research will regard it as a strategic management system. Supply chain management emphasis on effectiveness and efficiency throughout the supply chain, focusing on cooperation between enterprises, supply chain businesses to acquire and maintain a lasting competitive advantage, enhance the overall competitiveness of the supply chain. Supply chain management theory into our country is not a long time, in my study and practice are just beginning. After accession to the WTO, as global competition intensifies, strengthen research on the theory of supply chain management, guide Chinese enterprises establish strategic alliance through the supply chain, to improve the overall competitiveness of Chinese enterprises, rapidly moving towards the international market, an important theoretical and practical significance. Key words: market environment; effects; opportunity responses; 目录 摘要 1 Abstract： 2 第一章 网络商城行业现状 4 1.1网络商城行业现状 4 1.2桂林网络商城行业的现状 4 第二章 供应链概述 5 2.1 供应链简述及其发展 5 2.2供应链基本类型 5 2.2.1稳定的供应链和动态的供应链 5 2.2.2平衡的供应链和倾斜的供应链 6 2.2.3有效性供应链和反应性供应链 6 2.2.4推动式供应链和拉动式供应链 6 第三章 网络商城供应链概述 7 3.1供应链