[管理学]Unit 21 Business Ethics.ppt

1. Why did large American corporations introduce ‘welfare capitalism’ in the 1920s? 2. What might the advantages be for a company of paying higher wages? 3. Why does Friedman oppose ‘welfare capitalism’? 4. What is the usual desire of stockholders? 5. What should be the only constraints on the search for maximum profits? 6. According to the text, what factors might make stockholders accept lower dividends? 7. What is a stakeholder? The social responsibility of business 1d Vocabulary 1. charities 2. legitimacy 3. perfect competition 4. welfare 5. threatening 6. vitality 7. free enterprise 8. conforming 9. embodied 10. proponents The social responsibility of business a set of moral principles or values that governs the conduct of an individual or a group The social responsibility of business unethical lawful ＝ ？ What is lawful conduct is not always unethical conduct. The law may permit something that would be ethically wrong. The social responsibility of business The social responsibility of business The social responsibility of business The social responsibility of business The social responsibility of business Milton Friedman and others have argued that a corporations purpose is to maximize returns to its shareholders, and that since only people can have social responsibilities, corporations are only responsible to their shareholders and not to society as a whole. They assert that corporations have no other obligation to society. 米尔顿弗里德曼等人认为，一个公司的目的是为了最大限度地回报它的股东，而且只有人才有社会责任，企业作为一个整体，它只对股东负责，而不对社会负责。他们声称，公司没有其他对社会的义务。 The social responsibility of business Some critics believe that CSR programs are undertaken by companies such as British American Tobacco, the petroleum giant BP and McDonalds, to distract the public from ethical questions posed by their core operations. They argue that some corporations start CSR programs for the commercial benefit they enjoy through raising their reputation with the public or with government. 一些批评家认为，那些正在实施企业社会责任计划的公司如英美烟草公