360竞价推广账户之数据分析及优化方案研究——以藏旅游业为例毕业设计论文报告.docVIP

附件5： 南京信息职业技术学院 毕业设计论文 作者 陈亚茜 学号 61313P04 系部 信息服务学院 专业 电子商务（商务智能应用） 题目 《360竞价推广账户之数据分析及优化方案研究——以西藏旅游业为例》 指导教师 葛福江 评阅教师 完成时间： 2016 年 4 月 30 日 毕业设计(论文)中文摘要 寿险电话营销策略探究分析 ——以中国平安上海电销中心为例 摘要：随着我国社会的发展，我们的生活水平也在提高，很多影响健康的因素是个人无法控制的，导致大病的概率越来越高。根据卫生部调研，一个人一生发生大病的概率为72%,所以大病风险已“不得不防”。所以越来越多人更加身体健康，愿意给自己买保险，给家人去选购保险。 而一直以来，保险产品的营销方式一直以代理人营销方式为主，亲朋好友拜访，陌生人上门拜访，转介绍，面对面讲解成为中国保险传统销售的代表形式。但是随着社会的发展，信息化的发达我国保险行业也是选用了新的方式打开自己的市场-电话保险销售。 在中国人寿保险市场上，寿险已经成为中国保险不可忽视的主要力量，之所以能够在中国市场上蓬勃发展起来，电话营销的方式不容小视。由于现代生活追求快节奏、高效率，电话销售正好符合现代人追求快捷方便的标准和科技的优势，电话销售正在作为一种新时尚正走进千家万户。 Life insurance telephone marketing strategy to explore the analysis - in Chinas ping an electrical sales center in Shanghai as an example Abstract: with the development of the society in our country, our improvement in living standards, many factors influencing the health of a person cant control, lead to the probability of a serious illness is higher and higher. According to the ministry of public health research, the probability of a serious illness one life in 72%, so the risk of a serious illness has \have to\. So more and more people more healthy and willing to buy insurance for yourself, to family members to buy insurance. And for a long time, insurance product marketing has been given priority to with agent marketing, relatives and friends visit, strangers come to visit, turn, face to face into traditional Chinese insurance sales representative form. But with the development of the society, the information developed insurance industry in our country is to choose a new way to open their own markets - phone insurance sales. Life insurance market in China, life insurance has become Chinas main force to be reckoned with in the