秘书英语Unit10Howtolaunchournewproducts教学教材演示幻灯片.pptVIP

秘 书 英 语;How to launch our new products;Topic 1 Marketing negotiation 　?Please furnish us with more information from time to time so that we may find outlets for our stationery. 　?Customer service is going to be particularly important at our retail stores because they’ll be our public face. 　?Our demand for this product is steadily on the increase. 　?We are sure that you can sell more this year according to the marketing conditions at your end. 　?Your market still has great potential.;　?According to our experience, these handicrafts can find a ready market in Japan. 　?Promoting the sale of your suits has proved successful. 　?There appears to be no difficulty in marketing these products. 　?We learn that you have years of experience in pushing the sale of porcelain products. 　?We’ve spared no effort in promoting the sale of your products. 　?Our salesmen have worked hard to push the sale of your products here, there and everywhere. 　?Thanks for all the work you’ve done to promote the sale of our products. 　?They are doing their utmost to open up an outlet. 　?We regret we cannot find any market for this article.;Topic 2 Marketing planning　 　?You must make a marketing difference. You need a strategy. You have to be distinct. 　?So just how do you stand out from the competition? It’s a long, well-thought out process. And it begins with your marketing plan. 　?There are several key factors you must identify to make your marketing plan a strong one: Who are your potential customers? What’s the most effective way to inform your potential customers? What do your customers want? How can you position your product/service in an appealing manner? Look closely at your target market. What are their age, sex, profession, income level, educational level and residence?;　?Learn all you can about your competitors: Who are your nearest direct and indirect competitors? What are their strengths and weaknesses? Analyze market research data. 　?Compare your product/service to your competition