Unit 4Psychology in Our Daily Life（教案）.doc

Unit 4 Psychology in Our Daily Life Part One 棗 Preparation Describing the Pictures (page 107, exercise 1) Conclusion: People’s mood is easily influenced by exterior factors. Thus, people’s according actions are sometimes functioned by psychology. A Fun Test (page 108, exercise 3) 可以增加介绍教师用书P52上提供的另一个测试内容 Interpreting an Old Saying Work in groups to explain the proverb of “Once bitten, twice shy” by using examples. Presentation Identifying Psychological Principles in Ads Analyze psychological principles in some English advertisements and those people familiar ones in our life. Talk about functions that Ads play in our life. 你认为安乐死是否应该合理化？euthanasia，mercy killing When you are ill, would you like to see a doctor at the first time? Do you completely believe in doctors’ words? What are doctors’ function in your life? Have you been got to the fortune-teller? Do you believe in his words? Do you think his words will influence your life? The Psychology of money (P118) After-Class reading （这个讨论题目可以考虑放在第9单元Shopping的时候进行） Do you have the experience of impulsive spending? What are the reasons for such behavior? Angry, low price, ad influence, others’ influence, bargain hunter, have an addiction to spending, love, power, influence, conspicuous consumption 这种消费心理和行为的结果是：商家利用消费者心理定制advertising sales methods. retail therapy ~ the act of buying things that you do not need when you are unhappy because you think it will make you feel better - often used humorously e.g. What you need is a bit of retail therapy! see also shopaholic ~ someone who loves to go shopping and buys lots of things they may not need Advertisement (P133, # 4) Further Development 广告对人们心理的运用已达到宣传效果，以前给A班上课的时候用过广告饕餮中的几个广告内容，并分析广告的用意，在这里也可以考虑给学生放一下。 听力练习：Psychology of Clothes “So you really believe that clothes carry a kind of message for other people and that what we put on is in some way a reflection of what we feel?” “Oh, yes, very much so. People are beginning now to take seriously the idea of a kind of p