商务广告精选.ppt

The advertisements Presented by liulei Contents I Definition of advertisements II The structure of business advertising with examples III The function of advertisements Anything is Possible 一切皆有可能. Nothing is Impossible 没有什么不可能. Good and vigorous spirit 国酒茅台，相伴辉煌 Just do it. 想做就做 A Diamond is forever. Good to the last drop. 滴滴香浓，意犹未尽！ 钻石恒久远，一颗永流传。 What is advertisement? Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. ——American Marketing Association Advertising Functions “Advertising needs both to inform and to persuade.” --David Crystal and Derek Davy Advertising writing: KISS principle Keep it _______ and _______. Sweet Short Start Ahead. 成功之路，从头开始。 Tides in. Dirts Out. 用汰渍，没污渍！ 汰渍放进去， 污垢洗出来。 4ord costs 5ive% le$$. Ford costs 5% less. Coke adds life. 可乐增添生活情趣. Catch that Pepsi spirit. Drink it in. 喝百事可乐，感受百事精神！ Besides: Tt can also be used as a tool of spoof . Thank you!!!!