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课堂教学之—— Step 5 阅读材料 提示:这部分内容由教师指导,学生自学。以提高学生的自主学能力。 Typical cases of Japanese enterprises in packaging reduction 日本企业包装减量化的典型案例 The Japanese enterprises has the most leading technologies and ideas concerning packaging, reuse of packaging refuse, environment protection, etc. which is worth learning and reference by their Chinese counterparts. 日本企业在包装、包装废弃物再利用、环境保护等方面有着最前沿的技术和理念,值得中国同行学习和借鉴。 Sony’s New packaging for electronic products 索尼公司电子产品的新包装 Sony adopts four principles to promote product packaging. Not only do they follow the “3R principles” of reduction, reuse and recycle, but they also invent new approaches in replacing, making renovations in product packaging. The following are practical examples. 索尼公司采用四原则来推进产品包装。他们不但遵循 “减量化、再使用、再循环” 的“3R”原则,而且还在替代使用上想办法,对产品包装进行改进。下面是几个实例。 In 1998, the company made renovations to the EPS buffer packaging, foam materials used for large-sized television sets. By adopting eight smaller pieces of EPS materials in partitioned packaging for shock-proof buffer, the use of EPS is reduced by 40%. For some products, EPS materials are applied in the front with corrugated paperboards used in the rear with a view to saving resources. In addition plastic mold of paper pulp is adopted to replace the previous EPS materials for small-sized television sets. 1998年该公司对大型号的电视机的泡沫塑料材料(EPS)缓冲包装进行改进,采用八块小的EPS材料分割式包装来缓冲防震,减少了40%EPS的使用。有的产品前面使用EPS材料,后面使用瓦楞纸板材料,以节约资源。另外对小型号的电视机采用纸浆模塑替代原来的EPS材料。 课堂教学之—— Step 6 课堂练习 提示:这部分内容由教师指导,学生自学。以提高学生的自主学能力。 1. Answer the following questions in English: What is packaging? Packaging is the act of sealing a product with containers, materials and auxiliary items with a view of protecting the product, facilitating storage/shipment and promoting sales in the logistics process. 2) How do we understand the role of packaging in logistics? In the process of reproduction, packaging lies in the end of the production process and the beginning of the logistics process. It is both the end of product
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