新职业英语市场营销英语Unit2product.ppt

- * - * Listening task 5 1. A 2. A 3. B 4. A, B - * - * Speaking Activities Speaking Task 4 Speaking Task 3 Speaking Task 2 Speaking Task 1 - * - * Speaking task 1 Sample A: How about the sales of our new product these days? B: It’s declining. A: What’s the main problem? B: I think the major problem is that the sales promotion is not effective. A: I want to have a meeting to discuss it. B: OK, I will arrange it. - * - * Speaking task 2 Sample A: Good morning, Madam. Is there anything I can do for you? B: Good morning. I’d like to buy a desktop vacuum. A: Would you like to have a look at our vacuum here? B: Yes, thank you. Well, this one looks very nice. Can you tell me about this type? A: Yes, of course. This model is our latest product. It was launched this spring. As you can see, it has a round shape. Compared with our other products, it is smaller in size and lighter in weight. B: What color does this type have? A: Red, purple and white. - * - * Speaking task 3 Sample A: The survey shows that 68% consumers are not satisfied with our after-sales service. B: I think we’d better identify the specific reasons. A: I agree with you. B: Then what should we do? A: I want to have a meeting to discuss it. B: I’ll arrange it. - * - * Speaking task 4 Sample All right, we’ve finished the agenda, and we’ve already known what we should do next. Tina, please summarize our suggestions about product modifications. Bob, please communicate with technical department. We’ll have a meeting next Monday. Thank you all again. - * - * Reading Activity B Reading B: Task 3 Reading B: Task 2 Reading B: Task 1 Reading B Reading B The Failure of New Coke Coca-Cola is responsible for one of the biggest blunders in marketing—New Coke. New Coke was developed because of blind tasting tests. Conducted in 1985, it was found that people preferred Pepsi to Coke. The revelation wa