【2018年必威体育精装版整理】工商管理论文睢宁苏果超市差异化营销策略研究.docVIP

江苏开放大学 专科生毕业论文（设计） 论　文　题　目： 睢宁苏果超市差异化营销策略研究 姓 　　 名： 学 号： 年级专业班级：　 2016春 　　　 指　导　教 师： 毕业论文中文摘要 睢宁苏果超市差异化营销策略研究 摘 要：零售业多种营销策略相似性导致市场竞争日益激烈、多种促销方式对顾客不再具有吸引力，同时顾客选择的余地不断增大，新的营销策略则显得日益重要，而在现代社会，差异化营销策略对于零售行业意义非凡,差异化营销策略是企业在激烈的行业竞争中是否具有核心竞争力的决定因素，是影响企业能否在行业中形成独特优势的重要方面，也是企业经营环节中的一个重要环节，能否采取正确的营销策略将直接影响到企业的生存和长久发展。 睢宁苏果超市为规避同行业激烈的同质化竞争，采用差异化营销策略效果将颇见成效。本文以睢宁苏果超市为研究对象，首先简要介绍了差异化营销策略等相关理论；其次，对企业的营销环境和内部条件进行分析；然后结合企业的实际情况，对企业的目标市场进行选择；最后提出适合企业自身特点的差异化营销策略：产品策略、定价策略、渠道策略及促销策略。以帮助睢宁苏果超市做好企业营销，并能通过营销来带动全局实现良好的经济效益。 关键词：睢宁苏果；差异化营销；策略制定；策略实施 毕业论文外文摘要 Difference Marketing Strategy Research Of SuiNing Suguo Supermarket Abstract: Retail industry in variety of marketing strategy similarity competitive market, many ways to customers no longer promotions, and customer is attractive option is continuously increasing, and new marketing strategy appears increasingly important, and in modern society, the differential marketing strategy for the retail industry special. Differential marketing strategy is the enterprise in the fierce competition in the industry with the core competitiveness of the decision whether factors, is to influence enterprise whether in industry formed unique advantages, but also an important aspect of enterprise business links, one of the important links can take the right marketing strategy will directly affect the enterprise survival and long-term development. SuiNing suguo supermarket for avoiding the industry, the same kind of fierce competition difference marketingstrategy effect will be quite see results. Based on HuiNing suguo supermarket as the research object, this paper at first introduced the related theory of differential marketing strategy; Secondly, to the enterprise marketing environment and internal conditions are analyzed; Then according to the actual situation of enterprise, enterprise target market selection; Finally pr