国际经济与贸易毕业论文：STUDY ON THE STRATEGIES OF LENOVO OVERSEAS EXPANSION.docVIP

毕业论文 题 目 Study on the Strategies of Lenovo overseas expansion 专 业 国际经济与贸易 班 级 04级1班 学 生 指导教师 重庆交通大学 2008年 PREFACE The size and number of transnational corporations is reveal a countrys economic strength and international competitiveness, the 15th National Party Congress report, opening is a long-term basic national policy, should implement the going global strategy. After Chinas entry into the WTO, China will participate in international economic cooperation and division of labor on a larger scale and in greater depth, Chinese enterprises also felt greater pressure of competition. There are not only the enterprises bearing the rise or decline, but also shoulder the heavy responsibility of national industrial rehabilitation. To be big and stronger, at home alone is not enough. In order to improve their international competitiveness, we must follow the path of overseas expansion. After 20 years of searching, Chinese enterprises have also launched into international trial. From Haier in the South Carolina plant, to TCL acquisition of Schneider Electric and the French Thomson, and then to today the Lenovo acquisition of IBMs personal computer division, on the road to international, Chinese enterprises had the joy of victory, also paid a heavy price. What kind of road we take to? Is our choice correct? How much the cost of the overseas expansion the Chinese enterprises need to pay? How far we still have to go? These are all worthy of our thought. This article is in this background, Analysis of international strategic thinking of the Lenovo, to draw on the Enlightenment of the strategic choice of Lenovo overseas expansion, and to think the next step in the overseas expansion, and put forward own point of view. Through books, newspapers, magazines and networks, and other channels to collect a great deal of relevant material, combined in light of the relevant international management theory, the appropria