环境细分方案：在新的千年看绿色消费行为.docVIP

毕业论文（设计）外文翻译 题　　目：企业绿色产品的消费者行为分析　　　　　　　　　　　　　　　　　　　　　　　　　 一、外文原文 标题：Environmental segmentation alternatives: a look at green consumer behavior in the new millennium 原文：Demographic characteristics A number of past studies have made attempts to identify demographic variables that correlate with ecologically conscious attitudes and/or consumption. Such variables, if significant, offer easy and efficient ways for marketers to segment the market and capitalize on green attitudes and behavior. Age. Going back to the early studies of ecology and green marketing, age has been explored by a number of researchers (e.g. Aaker and Bagozzi, 1982; Anderson and Cunningham, 1972; Anderson et al., 1974; Hume et al., 1989; Kinnear et al., 1974; Leonard-Barton, 1981; McEvoy, 1972; Murphy et al.,1978; Roberts, 1995; 1996b; Roberts and Bacon, 1997; Roper, 1990; 1992; Samdahl and Robertson, 1989; Tognacci et al., 1972; Van Liere and Dunlap,1981; Zimmer et al., 1994). The general belief is that younger individuals are likely to be more sensitive to environmental issues. There are a number of theories offered in support of this belief, but the most common argument is that those who have grown up in a time period in which environmental concerns have been a salient issue at some level, are more likely to be sensitive to these issues. As with many of the demographic variables, however, the findings have been somewhat equivocal. Some of the researchers to explore age as a correlate to green attitudes and behavior have found non-significant relationships (e.g. Kinnear et al., 1974; McEvoy, 1972; Roper, 1990; 1992). Others have found the relationship to be significant and negatively correlated with environmental sensitivity and/or behavior as predicted (e.g. Anderson et al., 1974; Tognacci et al., 1972; Van Liere and Dunlap, 1981; Zimmer et al.,1994). Still others have found the relationship to be significant, but positively correlated (e.g. Roberts, 1996b; Samdahl and Robertson, 1989). Expl