车展室内设计毕业论文2014（可编辑）.docVIP

车展室内设计毕业论文2014 Shanghai new international expo center Volvo car exhibition of interior design AbstractAlong with the development of society and economy, peoples living consumption level unceasing enhancement, in the wide variety of commodity society some high-end industry products constantly updated, in order to meet the needs of the consumers. Consumers not only has the high quality demand on material, also in the consumption of spiritual pursuit extraordinary experience. This design the author mainly based on the relationship between consumers and sellers begin, to make Volvo automobile exhibition hall indoor design in Shanghai. The whole design to consumers and sellers and win-win for the purpose, give full consideration to the seller in the designed says funding capacity and sales capacity and consumer experience to implement the designKey words: consumer, seller, put into force, experience目 录 摘要 ………………………………………………………………………………………I Abstract …………………………………………………………………………………II 1 绪论 ……………………………………………………………………………………11.1 概述 ………………………………………………………………………………11.2 研究的目的与意义 ………………………………………………………………11.3 汽车销售与消费的心理分析 ……………………………………………………11.3.1 汽车消费者的购买心理分析………………………………………………11.3.2 汽车销售者销售策略分析…………………………………………………2 1.4 现在分析 …………………………………………………………………………2 1.4.1 消费者对汽车的购买欲望现状 …………………………………………2 1.4.2 消费者对汽车的购买能力现状 ……………………………………………3 1.4.3 消费者消费汽车的相关环境现状 ………………………………………3 2 沃尔沃汽车品牌历史研究 ……………………………………………………………42.1 沃尔沃汽车公司简介 ……………………………………………………………42.2 标志的故事 ………………………………………………………………………42.3 沃尔沃汽车公司的核心价值体系 ………………………………………………5 3 上海新国际博览中心调研 ……………………………………………………………63.1 基地选择的意义 …………………………………………………………………6 3.2 上海新国际博览中心简介 ………………………………………………………63.3 上海新国际博览中心基地分析 …………………………………………………7 3.3.1 区位分析…………………………………………………………………7 3.3.2 上海新国际博览中心馆内流线分析……………………………………8 4 设计成果………………………………………………………………………………9 4.1 设计思 …………………………………………………………………………9 4.2 设计说明 ………………………………………………………………………9 4.2.1 设计目的 ………………………………………………………………9 4.2.1 设计风格… ……………………………………………………………10 4.2.1 设计理念 ………………………………………………………………10 4.3 设计过程 …