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市场调查报告实际范文
XX市葡萄酒市场
市场调研报告
委托调研方 : XXXX酒业有限公司 授理调研方 : 中国技术贸易网()
目 录
1.调研背景········································································· 1
1.1 调研目的·································································· 1
1.2 调研对象·································································· 1
1.3 调研内容·································································· 1
1.3.1 调查时间···························································· 1
1.3.2 调查地点···························································· 1
1.3.3 调查问题···························································· 1
1.4 调研方法·································································· 1
2.调研分析········································································· 2
2.1 资料、数据采集及分析······················································· 2
2.1.1 XX市大型超市和商场的国内葡萄酒品牌情况······························ 2
2.1.1.1 葡萄酒品牌A··················································· 2
2.1.1.2 葡萄酒品牌B··················································· 3
2.1.1.3 葡萄酒品牌C··················································· 3
2.1.1.4 葡萄酒品牌D··················································· 4
2.1.1.5 葡萄酒品牌E··················································· 5
2.1.1.6 新品牌························································ 5
2.1.1.7 其他品牌······················································ 5
2.1.2 XX市大型超市和商场的国外葡萄酒品牌情况······························ 6
2.1.3 XX市大型超市和商场各类葡萄酒销售情况································ 7
2.1.4 XX市葡萄酒消费群体及消费情况········································ 7
2.2 社会形式及市场信息························································ 8
3.调研结果及分析结论······························································· 81.调研背景
1.1 调研目的
(1)了解主要大型商场和超市甜型葡萄酒的市场现状,分析甜型葡萄酒的整体情况。
收集主要大型商场和超市不同品牌葡萄酒的市场分布、销售价格、销售状况以及同品牌葡萄酒的产品分类、销售价格、销售状况,并进行对比分析。了解消费者对葡萄酒的需求层次、品牌认知程度。
了解消费者的饮酒(葡萄酒)类型、习惯、场合、男女比例、年龄层次等因素,挖掘潜在市场消费者。大型超市商场的走访和调研
(2)与部分商场超市促销员个别访谈调研查找资料进行补充。
葡萄酒在大型商场超市的部分品种、容量、度数、价格详见下表: 注:表格部分为本品牌的高档产品,其余为本品牌的中、低档产本表格不包括礼品盒产品。
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