市场调查报告实际范文.doc

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市场调查报告实际范文

XX市葡萄酒市场 市场调研报告 委托调研方 : XXXX酒业有限公司 授理调研方 : 中国技术贸易网() 目 录 1.调研背景········································································· 1 1.1 调研目的·································································· 1 1.2 调研对象·································································· 1 1.3 调研内容·································································· 1 1.3.1 调查时间···························································· 1 1.3.2 调查地点···························································· 1 1.3.3 调查问题···························································· 1 1.4 调研方法·································································· 1 2.调研分析········································································· 2 2.1 资料、数据采集及分析······················································· 2 2.1.1 XX市大型超市和商场的国内葡萄酒品牌情况······························ 2 2.1.1.1 葡萄酒品牌A··················································· 2 2.1.1.2 葡萄酒品牌B··················································· 3 2.1.1.3 葡萄酒品牌C··················································· 3 2.1.1.4 葡萄酒品牌D··················································· 4 2.1.1.5 葡萄酒品牌E··················································· 5 2.1.1.6 新品牌························································ 5 2.1.1.7 其他品牌······················································ 5 2.1.2 XX市大型超市和商场的国外葡萄酒品牌情况······························ 6 2.1.3 XX市大型超市和商场各类葡萄酒销售情况································ 7 2.1.4 XX市葡萄酒消费群体及消费情况········································ 7 2.2 社会形式及市场信息························································ 8 3.调研结果及分析结论······························································· 8 1.调研背景 1.1 调研目的 (1)了解主要大型商场和超市甜型葡萄酒的市场现状,分析甜型葡萄酒的整体情况。 收集主要大型商场和超市不同品牌葡萄酒的市场分布、销售价格、销售状况以及同品牌葡萄酒的产品分类、销售价格、销售状况,并进行对比分析。了解消费者对葡萄酒的需求层次、品牌认知程度。 了解消费者的饮酒(葡萄酒)类型、习惯、场合、男女比例、年龄层次等因素,挖掘潜在市场消费者。大型超市商场的走访和调研 (2)与部分商场超市促销员个别访谈调研查找资料进行补充。 葡萄酒在大型商场超市的部分品种、容量、度数、价格详见下表: 注:表格部分为本品牌的高档产品,其余为本品牌的中、低档产本表格不包括礼品盒产品。

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