商务英语精品课件（刘建金）09Unit 4a.pptVIP

Warm-up Questions 1. Do you usually buy brand name goods? 2. Do you think goods with brands are always quality goods? Why? 3. Is it important to build a brand image? Why? Expressions A brand represents a certain culture. Customers are usually attracted by the quality brand image. Brand names carry high credibility. Well-filmed advertisements can foster a strong sense of brand loyalty. Brand names imply consistent quality, reasonable price and good after-sales service. Selling points Selling point - a characteristic of something that is up for sale that makes it attractive to potential customers. Watch the following advertisements. What are their selling points respectively? vocabulary Bank on Rely on … to make profits (supermarkets) Have confidence in … (customers) an increasingly select number of The book is a select collection of poetry from various authors. She was very select in people she invites. vocabulary Under way Economic recovery is already under way. Under way/in the way/on the way The yearly campaign to raise funds for the Red Cross is already ________. Although he thought he was helping us prepare dinner, he was only __________. When he phoned me this morning, I was _______ to the supermarket. Own-label clothing 自己品牌的服装 Own –label product 自有品牌产品 cut-price cut-price goods/fares 减价商品/票 a?cut-price store/supermarket 折价店/超市 To be set to do sth. Electricity prices are set to go up again. vocabulary publicity Seek publicity Avoid publicity Publicity drive The book was published a year ago, but it didn’t sell well because of lack of publicity. Phrases No-claims discount = no-claims bonus无索赔折扣/奖金 An amount subtracted from the money paid to an insurance company, because no claims have been made for a particular period Within days Don’t need to wait for a very long time Fixed rate固定利率 Reward points 奖励积分 Cover 给上保险 Sainsbury’s Supermarkets Ltd is one of the UK’s leading grocery retailers with over 900 stores in the UK. Sainsbury’s Asia Ltd is th