Quantitative Ayalsis for Management t 教学课件.ppt

International School of SICT Zhang Xuan Quantitative Analysis for Management Reference Book: Quantitative Analysis for Management Tenth edition BARRY RENDER RALPH M.STAIR,JR. MICHAEL E.HANNA Pearson International Edition Chapter 1 Introduction to Quantitative Analysis 1.1 Introduction 1.2 What Is Quantitative Analysis?(P3) 1.3 The Quantitative Analysis Approach(P7) 1.4 How to Develop a Quantitative Analysis Model 1.5 The Role of Computer and Spreadsheet Model in the Quantitative Analysis Approach 1.6 Possible Problems in the Quantitative Analysis Approach 1.7 Implementation-Not Just the Final Step 1.1 Introduction We apply Quantitative Analysis to practical decision making in business, government, health care, education, and many other areas. For example: NBC increased advertising revenue by over $200 million by using Quantitative Analysis. Continental Airlines saves over $40 million per year by using Quantitative Analysis. Necessary elements: mathematics, limitations, assumptions and specific applicability of the technique 1.2 What Is Quantitative Analysis? Quantitative Analysis is the scientific approach to managerial decision making. Question: Are whim, emotions and guesswork part of the quantitative analysis approach? Answer: Absolutely no ! The approach starts with data. The processing and manipulating of raw data into meaningful information is the heat of quantitative analysis. Computers have been instrumental in the increasing use of quantitative analysis. Is the qualitative factors necessary? Yes! Qualitative factors should also be considered. It includes the weather, legislation,new technological breakthroughs, the outcome of an election and so on. Both qualitative and quantitative factors must be considered Because of the importance of qualitative factors, the role of quantitative analysis in the decis