Establishment of Business Relations and C redit Status Enquiries 商务英语函电课件PPT.pptVIP

Establishment of Business Relations and Credit Status Enquiries Section 1 establishment of business relations Teaching Objectives 1. learn to use all sorts of information available for seeking business opportunities 2. master the skills to make self-introduction through business correspondence and impress the new customer 3. comprehend the four-step procedures of writing a self-introductory business correspondence 4. accomplish the simulated establishment of your own “business firm” for future “business” Functions: --to enlarge business scope turnover. trade information channels --all sorts of trade fairs --official institution—commercial counselor’s office --industrial institution—chambers of commerce --first second-hand market investigation --business tours or visits --financial institution—bank, financial agency --advertisements—mass media --the Internet—Alibaba, E-bay, Google How to establish business relations? --target market investigation cultural environment legal environment business environment --trading partner selection credibility capability personality --marketing planning product selection marketing strategy promotional planning (1)expression to get the information from: E.g. we are glad to know---through the introduction of--- E.g. we have obtained your name and address from--- E.g. through the courtesy of--- E.g. on the recommendation of--- (2) showing desire E.g. we express our desire to--- E.g. we are interested in--- E.g. we wish to--- (3)self-introduction E.g. we have been specializing in--- E.g. we have considerable experience in--- Writing principles 1) outline a. source b. intention c. business scope d. financial position integrity e. expectation for future cooperation 2) Requirements complete: specific name, price specification of items conc