品牌托管之初探.doc

品牌托管之初探 专业：服装设计与工程 本科生：章词靠 指导老师：李娟 摘要：品牌托管--- 一个给服装代理商和品牌商带来新的希望和新的出入的行业随着中国服装市场的发展悄然兴起. 进入后配额时代，国际间服装市场开始了新一轮的市场竞争.新的竞争环境给中国的服装界提出了新的课题。实施品牌战略、提升中国品牌在国际市场的影响和地位、进行中国品牌的成功营销已成为中国服装界的热点所在。由此,品牌托管公司以及销售托管公司如雨后春笋般在中国各地的服装市场上拔地而起. 品牌托管公司的出现，为品牌商解决了招商、销售网络渠道建设和终端管理一揽子事情，品牌企业则可以把更多的精力放在产品研发、产品的设计、产品的外包上。众所周知,市场经济都带有点盲目性，现今市场上的品牌托管公司参差不齐,鱼目混珠.所以作者会对于对于品牌商如何选择和鉴别托管公司,提供指导性的意见. 关键词：品牌托管 销售托管 Fashion Design and Engineering Graduates: Yves Zhang Instructors: Li juan Abstract : Brand proxy --- brings the new hope and the new difference profession for the clothing business agent and brand business quietly emerges along with the Chinese clothing market development After enters the quota time, the international clothing market started the new turn of market competition The new competition environment proposed the new task for Chinas clothing. The implementation brand strategy, promotes the Chinese brand in the international market influence and the status, carries on the Chinese brand the successful marketing to become the Chinese clothing hot spot to be at. From this, the brand is entrusted with the company as well as the sales entrusted with the company like mushroom growth to rise straight from the ground in the Chinese each place clothing market The brand is entrusted with the company the appearance, has solved, the sales network channel construction and the terminal management whole sale matter for the brand business, the brand enterprise may put more energy on the product research and development, the product design, product outside wraps. It is well known, the market economy all brings a little blindness, nowadays in the market brand is entrusted with the company to be irregular, passes off fake articles for the real thing How therefore the author can regarding choose and the distinction regarding the brand business is entrusted with the company, provides the instruction opinion Keywords: Brand proxy Sale proxy 目录 前言 第一章 中国服装品牌现状 第一节品牌经营不良现