内蒙古草原兴发股份有限公司文化营销研究.doc

大 连 民 族 学 院 本 科 毕 业 设 计（论 文） 内蒙古草原兴发股份有限公司 文化营销研究 学 院（系）： 经济管理学院 专 业： 市场营销 学 生 姓 名： 学 号： 指 导 教 师： 评 阅 教 师： 完 成 日 期： 2010年 6月10日 大连民族学院  摘 要 随着不断发展，之间的竞争也越来越激烈最终意义上的文化的竞争，文化的竞争是更高层次、更高品位的竞争是生产文化、经营文化的企业，有个很重要的心理预期，就是要享受文化消费文化，获得最高的文化附加值。因此，文化对竞争力的强弱起着举足轻重的作用。文章通过从引入文化营销的概念和内涵入手，在阐明文化营销在竞争中的重要作用的基础上，分析实施文化营销战略的现状，以及指出文化营销存在的问题，提出了文化营销问题的具体对策，探究了文化营销未来合理的发展趋势。这对抓住新的发展机遇，在新一轮市场竞争中获得优势地位，具有重要的意义Caoyuanxingfa Inner Mongolia Culture Research Abstract With the economic development, competitions between enterprises have been becoming more and more fierce, the competition among enterprises has been from the surface to the deep development of competition, that is cultural competitions. Cultural competition is higher level, higher quality competition, the culture competition are higher level, higher grade competition. The food industry is that culture enterprise, guest producing culture, managing come to the food industry, have very important mentality expects to be to be going to enjoy culture and to consume culture, to gain maximal culture appending value. Therefore, the food industry culture is playing selfs move greatly affects the general condition role to the food industry competition strong or weak. Article start by the fact that camp pin concept composes in reply connotation from leading into the food industry culture, the camp pin basis in the food industry important effect in competing is listed in expounding culture. Analysis of the implementation of Caoyuanxingfa, the status of cultural marketing strategy, and pointed out that the Caoyuanxingfa, cultural marketing problems raised Caoyuanxingfa cultural marketing of a specific policy, explores the Caoyuanxingfa. Culture reasonable future marketing trends. This Caoyuanxingfa seize new opportunities in the new round of market c