服装品牌的分销渠道中英文外文文献.docVIP

本科毕业设计（论文） 外文文献 (此文档为word格式,下载后您可任意修改编辑!) 文献出处：Dickson M A. Supplier-retailer relationships in Chinas distribution channel for foreign brand apparel[J]. Journal of Fashion Marketing and Management: An International Journal, 2014, 8(2): 201-220. Supplier-retailer relationships in Chinas distribution channel for foreign brand apparel Dickson, Marsha A Abstract: This study investigated how Chinese retailers perceive their foreign brand apparel suppliers and explored the use of power theory for explaining these relationships. A survey of 150 apparel retailers operating in Beijing, China provided data for the study. Referent power positively influenced retailers attitudes toward and non-economic satisfaction with their suppliers. Greater referent power also reduced channel conflict and enhanced economic satisfaction with business performance. The importance of this source of power seems to be linked with the concept of guanxi in China, where respectful relationships are valued. Coercive threats to withhold necessary merchandise, service, or contracts increased channel conflict. Surprisingly, greaterchannel conflict was associated with increased economic satisfaction with business performance. This relationship is contemplated from a cultural perspective and recommendations are made to foreign brand apparel manufacturers wishing to access Chinas retail market. Keywords China, Distribution channels, Retailers, Suppliers Chinas apparel market has become increasingly attractive to foreign manufacturers due to the growing number of consumers of high quality foreign brand apparel (Lin and Chen, 1998; Peng, 2002; Zhao, 2003). The potential of this market is even greater considering that the Peoples Republic of China (China) has joined the World Trade Organization (WTO); this should assure that foreign access to these consumers will increase (Hainan News Net, 2003). Initially, most foreign apparel manufacturers will need to utilize Chinas existing distribution channels to