流量和用户生成内容消费中英文外文文献翻译.docVIP

本科毕业设计（论文） 中英文对照翻译 (此文档为word格式,下载后您可任意修改编辑!) 标题：Exploring neuroticism and extraversion in flow and user generated content consumption 作者：Yun JiMoon, Woo GonKim, Deborah Armstrong 期刊：Information Management 年份：2014 原文 Exploring neuroticism and extraversion in flow and user generated content consumption Yun JiMoon, Woo GonKim, Deborah Armstrong Abstract Using flow theory as our foundation, we empirically tested the impact of personality traits on the flow state experience and three user-generated content (UGC) usage types. The findings indicate that extraversion is positively related to UGC usage for entertainment and negatively related to communication and information, whereas neuroticism is positively related to UGC usage for entertainment and communication. Only extraversion has an influence on flow, which is positive, and flow, in turn, has a positive influence on UGC usage for entertainment and communication. This study extends flow theory by exploring antecedents and outcomes of the flow state experience. Keywords: User-generated content, UGC, User-created content, UCC, Flow theory, Personality 1. Introduction The Internet has been changing the ways its users communicate, learn, and research. Lately, it has expanded beyond its origins as a reading and writing tool and has increasingly become a more interactive and recursive tool. The rise of Web 2.0 has led to an interesting new phenomenon: user-generated content, or UGC.3 UGC is defined as content made publicly available over the Internet that reflects a creative effort and is created outside of professional routines and practices. Some examples of UGC sites include Wikipedia, YouTube, and Flickr, to name a few. Research points toward a variety of ways in which consumption is being transformed by the participatory web culture of Web 2.0. UGC is created by ordinary, everyday people who make their content available for anyone to use, often for no monetary gain. However, if UGC users are not driven by mon