2011届高三英语You and intellectual property课件.pptVIP

* 高 三 英 语 Module 10 Unit 4 Project reading You and intellectual property 授课教师：黄 长 泰 The main idea for each part of the text: Part 1: Part 2: Part 3: Part 4: the definition of intellectual property the reasons for protecting intellectual property the current problem of piracy that we are facing Part 4: the possible solutions to the problem 1. What does intellectual property refer to? The World Intellectual Property Organization defines intellectual property as ideas, which include inventions, writing, artwork, symbols and designs used in business. Copyright Industrial property Intellectual property inventions trade marks industrial designs novels films music artwork architectural designs 2. How many kinds of intellectual property are there? 3. Why is it considered necessary to protect intellectual property rights? (13) If someone creates something, he or she deserves to be paid for this. 4. If a company spends a lot of money on research and development of new products, but their new products are copied, what will happen to the company? This may lead to a big loss of money for the company, and the company will probably have to stop their research and development of new products. 5. What are the common ways in which people affect intellectual property rights? Most people have copied music or video material, or downloaded it from the Internet for private use. Some people copy materials such as films to sell for commercial reasons. 6. Who are the people most likely to be breaking intellectual property laws? People with advanced technical skills are most likely to break these laws. However, ordinary people can also break them by copying material or buying pirated goods. 1. define: verb 定义 define…as… 把……定义为…… definition : noun 定义? In this dictionary reality is defined as the state of things as they are, rather than as they are imagined to be. 在这本词典里, “reality” 被定义为事情所处的状况, 而不是想象的样子. 2. apply: verb 适用; 应用 applied:?adj. [before noun] 应用