富甲牌毛尖茶包装设计的改进方案 毕业设计中英文摘要 毕业设计.docVIP

富甲牌毛尖茶包装设计的改进方案 摘要 现代包装设计已经成为一种文化现象，一种经济现象，与人类的活动息息相关。它由最初的保护、容纳功能，发展成为一种有效的沟通手段，将生产与消费直接联系起来，不仅是一种产品的展示，更是一种文化的展示。作为传统文化的一部分，包装设计又是文化的物质载体，民族性成为其主要特征。战后的包装作品，开始逐步改变缺乏人情味的理性设计风格，开始从人本身出发，关注人的情感需求和社会，环境的可持续发展问题，丰富了包装设计的内涵。茶文化作为中国的传统文化，具有深厚的文化内涵。富甲牌毛尖茶在新的社会环境下，针对功能性，经济性和文化性的综合考虑整合形象，进行的二次包装设计，体现了对民族性和时代性，经济和人文的关注，代表了包装设计发展的新方向。 关键词：二次包装；文化渊源；现代风格；人文特征；民间美术  FUJIA TIPPY TEA PACKING DESIGN IMPROVEMENT PROGRAMME ABSTRACT The design of packaging in modern times has already been a kind of culture and economical phenomena,and been closely linked to human lives. Originally its function is to protect and hold the commodities, and now it has been one kind of effective communication method which links production and consumption. It not only is the lay-out of one product, but also is the lay-out of culture. As part of traditional culture, the packaging also is the materialized carrier of culture, so its main characteristic is nationality. The design of packaging after World War II gradually changes the manner which is lack of the milk of human kindness and rational. It begins to take the human into count,and pays more attention to human’s emotional requirements and the Sustainable Development between society and environment, which enriches the connotation of design of packaging. Paying more attention to nationality and internationalism, economics and humanism represents new direction of packaging design. Key words: surd of second packing;cultural origins; modern style; cultural identity; folk art  目 录 1 绪论---------------------------------------------------------------------------------------------1 引言---------------------------------------------------------------------------- ------1 1.2.1文化性在产品设计中的运用的国际现状-------------------------- ----1 ------------------------------------------------------------------- 2 富甲牌毛尖茶包装形象改进设计和制作过程------------------------------------2 2.1 二级标题-----------------------------------------------------------------------------2 2.1.1 三级标题-----------------