学术英语第二学期 期末论文 Wal-mart’s basic competitive strategy analysis 沃尔玛基本竞争战略分析.doc

《学术英语》学位课程考试 题 目 Wal-mart’s basic competitive strategy analysis 所在学院 国际工商管理学院 年级专业 企业管理 Wal-marts basic competitive strategy analysis Topic: Wal-marts basic competitive strategy analysis Author: CaiWanming Background：Any organizations survival and development are under the influence of the environment and restriction, strategic management and daily management of the one important difference is that a strategic management are more concerned about the influence of the environment variable to the survival and development of the enterprise, strategic management intend to analyze the environmental changes in order to find enterprise development of new opportunities and avoid these changes that may bring threat Research question and innovation points: How does Wal-mart get competitive advantage? Why Wal-mart can become such a huge profitable company? Make the appropriate strategy and obtain competitive advantage in order to survive and develop in the harsh environment Theoretical framework:： Methods：An example case analysis Possible findings：Cost leadingship strategy or differentiation strategy may gain competitive advantage Limitations and suggestions for future research：This is a case study, further research may focus on the empirical study Wal-mart has become outstanding in the top, it cannot leave the basic competitive strategy implementation. Potter thinks that if enterprise wants to obtain competitive advantage, it must take cost leadership strategy or the differentiation strategy, if not to develop to take the two directions from any of it, the enterprise will be on the plight of strategy in moderation. This will make the enterprise under a serious disadvantage, so as to reduce the competition ability of the enterprise. In general, the enterprise cannot t use cost leadership strategy and the differentiation strategy at the same time, because use the two strategies cost quite high at the same time, thus leading to the