GARTNER评估数据资产价值分析报告.pdfVIP

Why and How to Measure the Value of Your Information Assets Published: 4 August 2015 Analyst(s): Douglas Laney Information is a business asset to be managed, deployed and valued. Chief data ofers chief analytics ofers CIOs, chief marketing ofers and CFOs should use Gartners information valuation methods to measure information usefulness and monetary value. Key Challenges ■ Most executives readily admit that their organization mismanages its information assets, particularly compared to how traditional assets are managed. This leads to missed business opportunities and undue expense. ■ Currently, information is not recognized by the accounting profession as a balance sheet asset, which means few organizations have a true sense of the value information generates — or could generate if optimally managed and deployed. ■ Research from Gartner and several academic researchers suggests that information-centric companies tend to outperform their peers and that nancal markets tend to favor them, but business leaders have no approach to measuring this hidden value. ■ Most IT leaders struggle to demonstrate the economic benets of key information management- related initiatives, such as master data and metadata management, data quality, information governance, information architecture, information infrastructure upgrades and even business intelligence or analytics. Recommendations ■ CxOs and corporate boards should require that information is valued by their organizations as an asset (and not just talked about as one). ■ CDOs and CAOs with the guidance of CFOs should establish a standard methodology for measuring the actual and potential economic value of key information assets to their organizations. Adopt one or more