Advertising_广告介绍英语.ppt

* Numbers： Outline Advertising slogan The advantage and disadvantage of the advertisement How to traet advertisements Advertising is a non-personal form of promotion that is delivered through selected media outlets （出路） that, under most circumstances（情况）, require the marketer to pay for message placement（安置 ）. Advertising has long been viewed as a method of mass promotion in that a single message can reach a large number of people. The word of “Advertising”comes from Latin(拉丁), It meant “yell at me”（我大喊大叫）.It was reported in ancient Rome businessman scramble（抢夺，争夺 ） when doing business, they often hired some people on the streets Shouting to please everybody busy to display place to buy goods. People took this practice called “AD.” With the commodity（商品） of development，advertising gets more various.In the past time， the billboard of Broadway in New York was ever the world‘s earliest billboards（广告牌） . The earliest newspaper published advertising was the Englands the London newspaper. The origal of advertisement Just do it. To be NO.1 Obey your thirst . Advertisement is omnipresent (无所不在的）in our modern society. It seems wherever we go, such small ads will greet our eyes: the supermarket, the subways, the stop sighs, the walls of public buildings, the garbage cans, and whatsoever（无论). The ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to producing fake diplomats(办假证）. It’s no exaggeration （夸张）that we live in the world of advertisement. 1.They provide us with a good collection of goods and service, from which we can make our best choices. 2.For the manufacturer, they can take advantage of the ads to project the characters of their products so as to seize the vision (视觉）of the consumers and gain them huge profits. The advantage of the advertisement The advantage of the ads is self-evident. However, we cannot belittle（看低） the disadvantages of the ads. 1.Too many ads do spoil （搞坏）our dai