重庆生态旅游发展SWOT分析.docVIP

重庆生态旅游发展SWOT分析 摘要: 中国的生态旅游研究刚刚起步，但面对的却是飞速发展的国内生态旅游业。此时我国的生态旅游实践理论以及相关研究探索的相对滞后带来了国内生态旅游发展的“名不副实”，很多产品都打着“生态”的旗号，其实还是沿用的陈旧的旅游开发模式，并没有让脆弱的旅游资源进行可持续开发，作为旅游大省的重庆直辖市也面临着这样的问题。重庆提出的“五个重庆”其实就是一个追求以“生态”为核心的目标。“五个重庆”作为重庆发展的新目标、新追求，对城市整体形象塑造、城市核心竞争力提高、增强对外吸引力等方面，都将产生明显功效，重庆人居和投资环境也将得到根本改善。而这一切的改变实质上也是推动重庆生态旅游发展的巨大前进力。重庆的自然和人文生态旅游资源丰富，并且具有较大的发展潜力，在具体的开发过程中，把城镇为依托的城市型生态旅游和以农事相关的风土、风物、风俗、风景为依托的乡村生态旅游相结合作为一个发展的新方向，也是把人文活动与自然资源结合起来的过程，丰富产品组合，满足不同人群对生态旅游的需求，打造重庆特色的生态旅游模式。正是出于上述考虑，本文采用SWOT分析方法对重庆生态旅游的发展进行调查研究并对存在的问题进行分析，提出相应的对策及建议。 关键字：生态旅游 SWOT分析 SWOT Analysis of Chongqing Ecotourism Development LvYou ABSTRACT Although research of ecotourism in China is just taking off, the ecotourism industry is definitely experiencing a rapid development. At present the lagging behind of practical theories and related academic studies in ecotourism in China has made the development of domestic ecotourism unworthy of the name. Under the banner of ecology, many tourism products are still following the obsolete development mode and don’t tap into the fragile tourism resources in a sustainable way. Chongqing, as an important tourism city, is also confronted with these problems. The proposed “Five Chongqing” is a target in pursuit of eco-development. “Five Chongqing” proposal, as a new target and pursuit of Chongqing’s development, will bring about influential effect on shaping the holistic image of the city, elevating the city’s core competitive power, boosting up external attraction, and also improving the living and investment environment in Chongqing thoroughly. All these changes are tremendous impetus to promote Chongqing’s ecotourism’s development. Chongqing is rich in both natural and cultural ecological resources, which are full of giant development potentials. If in the practical exploration course, we can combine city-based urban ecotourism and rural ecotourism which is based on farming-related cultures and scenery together as a new orientation of development. In other words, this is a proc