河南华电环保公司大客户关系管理策略的研究..docxVIP

河南华电环保大客户关系管理策略研究ABSTRACTCUSTOMER RELATIONSHIP MANAGEMENT OF HENANCHINA ENVIRONMENTAL PROTECTION COMPANYABSTRACTAlong with the economic globalization, market globalization, theinternationalization of business competition, the development of productsbecome increasingly homogeneous and differentiated, which makes consumerchoice has become increasingly diverse. Advances in information technology,Internet technology, the technical knowledge of each enterprise is quick update.Therefore, only those through technical innovation, product differentiation ishard to keep ahead in the sellers market. To win customers, truly meet customerdemand,enterprise can only adhere to the\customeroriented,customer-oriented\ philosophy, and continuously with customers to establishgood relations of cooperation.This paper studies the enterprises sales, marketing, service and otherdepartments and personnel to provide comprehensive and personalized customermanagement strategy, and strengthen the tracking service, information analysisability, make the enterprise to establish and maintain a series of together withcustomers and business partners between productive \one to one relationship\,so as to enable enterprises to provide more efficient and thoughtful qualityservice, improve customer satisfaction, attract and keep more customers, and, inturn, increase sales, and through information sharing and optimizing marketingprocess effectively reduce business costs. This paper also discusses the systemof henan province huadian environmental protection companies of thedevelopment of customer relationship management, through the questionnairesurvey in henan huadian environmental protection company of large customermanagement present situation and the problems existing in the management arediscussed in this paper, the results show that improving key customerrelationship management is the enterprise competition in the market rate ofeffective protection, and accordingly put forward the henan huadianenvironm