浅析电子商务盈利模式.docVIP

目录 1导论 1 1.1电子商务盈利模式研究背景 1 1.2电子商务盈利模式研究现状 2 2电子商务盈利模式相关概念界定和理论基础 4 2.1相关概念界定 4 2.2相关理论基础 5 3我国典型C2C电子商务网站现状 7 3.1 我国C2C电子商务网站概况 7 3.2我国典型C2C电子商务网站的现状分析 8 3.3易趣网和淘宝网比较 10 4我国 C2C电子商务的盈利模式构成 12 4.1 我国C2C电子商务网站的直接盈利模式 12 4.2 我国C2C电子商务网站的间接盈利模式 14 5展望与总结 16 5.1 C2C网站盈利模式展望 16 5.2总结 17 致谢 17 参考文献 18 浅析电子商务盈利模式 ——基于我国C2C电子商务模式分析 作者:周波 指导老师：张永康 摘 要：互联网的迅速发展带来了大量的商业契机，开启了新的商业模式 ，电子商务作为一种新型的贸易方式,极大地促进了全球经济贸易的发展,同时也正在改变人们的生活方式和思想观念及消费行为。中国C2C网上购物市场方兴未艾，发展前景看好，随着互联网的进一步普及和对网上购物了解程度的增加，C2C网上购物市场还将持续增长。越来越多的人愿意通过当当、卓越、淘宝、易趣这样的互联网平台进行交易。本文通过对淘宝网、易趣网的现状分析比较，总结出我国C2C电子商务盈利模式的构成；包括直接构成和间接构成，并对我国C2C电子商务盈利模式进行展望。 关键词：电子商务；C2C；盈利；盈利模式 Brief analysis electronic commerce profit pattern -- based on our country C2C electronic commerce pattern analysis Abstract: Internets rapidly expand has brought the massive commercial turning point, opened the new business model, electronic commerce has taken one new type of trading, promoted the global economic trade development enormously, simultaneously was also changing peoples life style and the ideological concept and the consumer behavior. The Chinese C2C on-line shopping market is on the rise, the prospects for development favor, will understand the degree along with Internets further popularization and to on-line shopping increase, the C2C on-line shopping market also the sustained growth. More and more people are willing through ding-dong, remarkable, to wash valuable, the easy interest such Internet platform to carry on the transaction. This article through to washes the valuable net, Yi Quwang the present situation analysis comparison, summarizes our country C2C electronic commerce profit pattern constitution; Including the direct plotting and the indirect constitution, and carry on the forecast to our country C2C electronic commerce profit pattern. key word: Electronic commerce; C2C; Profit; Profit pattern 1导论 1.1电子商务盈利模式研究背景 从上世纪末至今，随着计算机技术和网络技术的飞速发展，特别是在因特网技术的推动下，电子商务出现了，全世界范围内的商业活动发生了巨大的变革。众多的传统企业纷纷