商务英语课件4-3 sales letters销售函.ppt

j In this module, you are expected Among the propaganda campaign activities of the new round promotion for latest winter clothing, a sales letter to potential customers is an effective and least expensive way. Qiu Xiaoyun was demanded to compose a sales letter to the retailer outlet to promote the latest winter clothing and she felt something improper and awkward about her first draft. So help her to revise and improve the following version to a successful sales letter. Dear Sirs, Zhejiang Sunshine Cashmere Co. Ltd. is a modern cashmere garment company. Our company has become a professional cashmere producer in the high competitive cashmere garments markets. Our company’s policy is “To build a bright tomorrow with top quality”. We are strong at designing and developing. We have a valuable experts’ team engaging in designing the most fashionable colors and styles. Also we have very strict quality control system supervising all over the production lines. Our styles include T-shirt, pullover, outwear, underwear, skirt set, pants set, scarf and shawl etc. in pure cashmere and in mulberry silk and other pure natural super material as well. Its simple but noble, calm and confident style of our latest winter clothing stands for the best choice of those consumers who have good cultivation and fashion taste. We sincerely invite interested parties to contact us for further information and to fulfill any of your cashmere products needs. Yours Sincerely, Qiu Xiaoyun Qiu Xiaoyun Secretary of General Manager Is there any problem in this sales letter? If yes, please state them clearly. The problems of this letter are as follows: ①In general, it hasn’t followed the principle of a sales letter and lacked the key selling points so that it is more like a company/product introduction than a sales letter. ②As for the main contents of a sales letter, it is incomplete in getting at