2010年全球品牌价值500强.pdfVIP

Brand Finance® Global 500 The summary report on the world’s most valuable brands February 2010 Contents BrandFinance® Global Banking 500 1. Executive Summary 2. BrandFinance® Global 500 3. Key Sector Results 4. Brand Finance Methodology 5. Disclaimer 6. Contact Details Please note: this is a summary report of the key findings of the BrandFinance Global 500. The full report will shortly be available to download from: David Haigh, CEO, Brand Finance Executive Summary High Level Findings ® BrandFinance Global Banking 500 • The top 500 most valuable brands in the world have grown in value by 26% to US$2,873 billion • The Enterprise Value of the top 500 has grown by 16% to US$18,664 billion • Walmart is the most valuable brand in the world for the second year running, increasing its brand value by 2% to US$41.4 billion • Santander is the fastest growing brand in absolute terms, increasing its brand value by 136% to become the twelfth most valuable brand in the world, rising from 41st place last year. Banking and Telecoms sectors thrive whilst retailers suffer in the recession... • The banking sector has seen the largest increase in brand value in growing by US$142 billion, highlighting a faster-than-expected resurgence following a near systemic failure • The largest individual brands value increases are all banks: Santander, Wells Fargo, Sberbank and Goldman Sachs • The telecoms sector has also experienced phenomenal growth, increasing in brand value by US$97 billion Davi