土豆优酷合并分析.docVIP

My opinion about the merger of Youku and Tudou 1 Advantages about a merger between the two companies 1.1 Can reduce cost, concentrated ratings share 1.2 Will become the absolute leader in the video advertising 1.3 May open the door of merger among Chinese video sites 1.4Will bring many long-term interests (1) Promote dimensions benefit, realize interest income (2) Youku and Tudou have a lot of resources, can gain greater market power (3)Will attract many talents, infuse vigor for the company to achieve further development 1.5 Take a good effect On the whole Internet market 2 Disadvantages about this merger 2.1 The biggest problem is integration concentrate 2.2 The cost of using video may be increase 2.3 In the short term market share will decline 2.4 There will be massive layoffs 2.5 There will be a monopoly, its bad for companys development 3 Some Suggestions on the development of the better about the company 3.1 Refuse monopolies 3.2 To promote the ability of innovation 3.3 According to the market to product development strategy of the company 4 Summary To: Chairman of Youku Tudou Inc From: Liuxinyu Subject: My Opinion about the Merger of Youku and Tudou My Opinion about the Merger of Youku and Tudou Respected chairman, I am a common customer of Youku and Todou before, I was surprised when I heard Youku and Tudou is going to merge .As China’s biggest video company , The two companies in the video site occupies a large share of the market, is the market leader in video. This merger will bring many . The merger will bring great opportunities, but also will change Chinese video market present situation. As a common customer of Youku and Tudou , I have some own views for this merger, including the merger brings opportunity and challenge. 1 Advantages about a merger between the two companies 1.1 Can reduce cost, concentrated ratings share Due to the acquisition and original content production, and ensure that more rapid media speed infrastructure construction