Outcome3 第一题.docVIP

Managing can be described as a process by which responsible person in an organisation combine resources to achieve given ends. It can also be defined as the effective use and coordination of resources such as capital, plant, materials and labour in order to achieve defined objectives with maximum efficiency. The process of getting things done, effectively and efficiently, through and with other people.管理的本質就是要保持和提高生產力。The essence of managing is to maintain and enhance the productivity. Productivity is a performance measure that includes effectiveness, efficiency and equity. Effectiveness是指目標的質量和有效性。企業制定目標時要考慮目標的有效性和可實施性，要制定正確的高效的目標。首先，該目標要能夠得到企業內部人員認可。第二，該目標要能夠滿足并適應外部環境。第三，該目標要能夠順利完成並且得到較高的回報。Effectiveness refers to the quality and validity of the goals. An enterprise should take the effectiveness and possibility of the goals when they set up right and effective goals. First of all, the goals should be recognized by the staff members in the enterprise. In addition, the goals should adapt to the surroundings. Finally, the goals can be achieved smoothly and get high rewards. In this case, Brian Tang所指定的目標效率性很低。首先，員工們對該目標的認同度很低。因為Brian Tang一直採用獨裁製。他不讓任何人參與公司的任何事情，也不給員工任何決策權。第二，他所制定的目標總體來講也並不能夠滿足外部環境的需求。在最初期的時候還可以滿足外部市場的需求，但在中期以後他所制定的目標幾乎都不能滿足并適應外部環境。中後期時他所制定的目標為保守現狀的目標而不是繼續向前發展，然而在服裝這種注重設計和創新的行業來說該目標並不能適合外部環境，並不能夠不能夠滿足消費者的需求。第三，雖然最後達到了Brian Tang所制定的目標但並未得到有效的回報，反之該企業的業績在一直下降，而且企業內部的人才流失情況也越來越嚴重。In this case, the effectiveness of the goals in Brian Tang is rather low. First, the recognition of the goals is low. That’s because Brian Tang has been adopting the dictatorship in leading. Brian Tang has never asked the staff members to take part in any affair in the enterprise and never offered the rights to make decisions. Second, the goals, on the whole, cannot satisfy the needs of surroundings. At the beginning, it can adapt to the surroundings while later, it can’t meet the needs of the surroundings at all. The goals during the middle and late period are to maintain the