商务英语谈判中的文化差异.docVIP

毕业设计(论文) 课 题 名 称 （中文）：国际商务英语谈判中的文化差异 学 生 姓 名 学 号 系、年级专业 指 导 教 师 陈 红 职 称 2009年 月 日 ultural Differences in International Business English Negotiations Li Jinxin Grad 2005, Department of Foreign Studies, Shaoyang University Supervised by Chen Hong Abstract With the development of economic globalization and frequent business contacts, knowing the cultural differences of different countries seems more and more important. This paper begins with the definition of business negotiation and culture, analyzing the causes of cultural differences by some examples and explaining the influence of cultural differences in international business negotiations by four perspectives as follows: communication process, negotiation style, the features of language, ethics and legality. Finally, it analyzes effective ways to deal with the problem arising from cultural differences in the negotiation process .The paper tries to give an account that the negotiators are supposed to know much about the cultural background of other side and make some necessary adjustment about cultural information so as to reach the goal of effective communication. In a word, in communication, the loss and misunderstandings of cultural information should be avoided as much as possible, which plays an important role to lead the victory of negotiation. Key words: cultural differences; business negotiations; influence; cultural information 国际商务英语谈判中的文化差异 李金鑫 邵阳学院外语系2005级 指导老师：陈红 摘 要 在世界经济日趋全球化的今天，随着国际间商务交往活动的频繁和密切，在商务交往中了解各国间的文化差异就显得格外的重要。本文从商务英语谈判和文化的定义入手，通过事例剖析了商务谈判中文化差异产生的原因，并从沟通过程、谈判风格、谈判的语言特征分析、伦理与法制四个方面来阐述文化差异对国际商务谈判的影响，最后分析了如何正确处理谈判过程中出现的文化差异的问题。本文的观点是：在商务英语谈判中,谈判者应该充分了解对方的文化背景,并结合对方的文化进行文化信息调整，达到交流沟通的目的。总之，在交流的过程中，尽量要避免文化信息的丢失及文化信息的误解，这对于跨文化商务英语谈判的成功是非常重要的。 关键词: 文化差异; 商务谈判; 影响 ;文化信息 Contents Abstract……………………………………….………………………………I 摘要…………………………………..…………………………………II