早餐连锁英文创业计划书.doc

Business Venture Plan Report：Golden Time Breakfast Table of Contents 1. Introduction 1 2. Viability of the opportunity 1 3. Environment analysis 2 4. Business model 4 5. Resources needs 6 6. Strategy used for acquiring the resources 7 7. Needs and issues of leadership and team management 8 8. How the new venture will be financed and launched 9 9. Final comment of the project 10 10. References 11 11. Appendices 12 1. Introduction With the rapid social development, urban people are under increasingly larger pressure. All social groups especially university students and office workers are busy all day. Many of them do not pay enough attention to breakfast, and form inappropriate breakfast habits and diets (Hutt, 2012). Through direct observation and secondary data analysis, the reporter finds that such phenomenon is very prominent in big cities like London, and can lead to severe negative influence to people’s health condition in the long run. Therefore, improving breakfast structure is of great significance to increase people’s health level. This business venture plan of Golden Time Breakfast just captures this target market, aims at using nutrient, and fashionable product positioning, convenient and considerate service concept, combining advanced e-commerce platform to conduct multi-channel breakfast sales in the forms of flagship store, chain store, mobile shop and online meal booking. Meanwhile, with the application of efficient promotion ways such as mobile social media and word-of-mouth, the brand of Golden Time will be famous in a short time. Main characters of this brand are developing and promoting balanced breakfast, providing diverse and scientific set breakfast series, so as to provide the earliest guarantee of a day to university students and office workers. 2. Viability of the opportunity Scientific research reveals that, quality of breakfast determines people’s daily spiritual condition, so breakfast is the priority among all meals of a day (Defey