计划观音岩民俗风情园旅游项目.docVIP

观音岩民俗风情园旅游项目 （2012.9） 目 录 第一章 项目概述················································（001） 一、项目地域概况·············································（001） 二、项目背景和现状···········································（001） 三、项目的性质与任务·········································（003） 四、项目规划范围和期限·······································（003） 五、指导思想················································（003） 第二章 项目旅游资源及环境分析··································（004） 一、历史文化源流············································（004） 二、旅游资源调查·············································（004） 第三章 市场研究················································（005） 一、市场定位·················································（005） 二、旅游产品定位·············································（006） 三、SWOT分析···············································（006） 第四章 项目实施规划············································（008） 一、项目规划简介·············································（008） 二、核心项目规划·············································（008） 三、安全保障计划·············································（009）四、环境保护规划············································（009） 五、文物古迹保护规划·········································（010） 第五章 项目投资及经济效益分析·································（010） 一、项目投资估算············································（010） 二、经济效益分析·············································（011）三、成本分析·················································（014）四、投资回收分析·············································（017） 第六章 结论···················································（018） 第一章 项目概述 一、项目地域概况 （一）地理位置与自然条件 本项目在丰都县三合街道童仙寨村，此地幅员面积4150.3亩，地处龙河生态休闲度假旅游规划区边缘，距丰都新县城陆地交通3.5公里、水上交通3公里，水陆交通便利，同时也在丰都新县城供水供电系统覆盖范围，具有有利条件和良好区位优势。 该区域具有独特的地形地貌、丰富的森林植被与水资源，处于龙河风景线的景观线路上，向龙河沿线纵深还有雪玉洞景区、龙河漂流、南天湖等一系列丰都旅游热线与景区及景点。 同时观音岩历史民俗文化底蕴深厚，拥有冷兵时期防御山贼入侵而建的同心寨和观音庙。当地还流传着同仙古寨前人与山贼斗智斗勇的惊险故事，每年还举办一年三届的观音庙会，这些是充满神谕与人文的历史人文元素。 （二）社会经济基础 观音岩所处的丰都县三合街道童仙寨村，幅员面积4150.3亩，涉及4个村民小组、404户、1447人。属于未来宜居丰都规划区域，随着丰都新县城规划每年以15%的速度扩大，预计到2020年将被纳入丰都县城版图。童仙寨规划区2011年已经实现地区生产总值9116万元，农民人均纯收入6300元。与丰都县城实现完全对接之后，各种社会基础设施以