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Student-led ventures enterprise and business awareness in ：学生的LED企业企业和商业意识
Student-led ventures: enterprise and commercial awareness in the curriculum
(Report)
Ester Ehiyazaryan and Nicola Barraclough
July 2008
Contents
Acknowledgements 4
1 Introduction 5
2 Methodology 6
2.1 A survey questionnaire 7
2.2 An explanatory case study 8
2.2.1 Data analysis 10
3 The challenges of autonomy 11
3.1 Discovery based learning and confusion 11
3.2 Knowing how to act within the Venture Matrix: learning adaptability and competitiveness 14
3.2.1 Adaptability: diversifying experience 16
3.3 Acting outside of the Venture Matrix 19
4 Motivation and engagement 19
4.1 Transition issues 20
4.2 Realism in a virtual business world - learning enterprise skills 22
4.2.1 Interdependence 22
4.2.2 Money exchange 24
4.2.3 The need for a legal system 27
4.2.4 Negotiation skills 28
4.3 Ownership 30
5 Employability skills 31
5.1 Confidence and self esteem 32
5.2 Trust 34
5.2.1 Working with the skills of others 37
5.3 Professional communication 38
5.3.1 Clarity: attention to detail 38
5.4 Articulating skills 40
6 Assessment, feedback and guidance 43
6.1 Fairness in assessment: assessing process or assessing product in learning? 44
6.2 Tutor guidance and feedback 47
6.2.1 Reluctance to ask questions 47
6.2.2 Conflicting advice 48
6.3 Courses unrelated to business 51
6.3.1 Understanding the relevance of enterprise and employability to the course 51
6.3.2 Difference in expertise 53
6.3.3 The need for procedural knowledge 54
7 Sustainability 55
7.1 Survey questionnaire responses to the issue of sustainability 55
7.2 Continuity 58
8 Conclusions 59
8.1 Challenges of autonomy 59
8.2 Motivation and engagement 60
8.3 Employability and enterprise skills 61
8.4 Assessment, feedback and guidance 63
8.5 Sustainability 65
References 66
Acknowledgements
The researchers would like to thank Dr Simon Brown, Fred Brown, Dr Sue North-Bates and Anouska Kettle for their consistent support and guidance, as well as Yat-Fai Tang for his excellent help in this project.
Introduction
This resear
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