hornours英文论文.docx

BA (Hons) International Hospitality Tourism ManagementHonours ProjectA research proposal on the market potential of adventure tourism in Qingdao, ChinaLecturer: Dr. William LeeMatriculation Number:ords: Submission date: Abstract 3Introduction ……………………………………………………………………..4Purpose….……………………………………………………………………….5Objective…………………………………………………………………………6 Literature review…………………………………………………………………6Hypothesis………………………………………………………………………...8Methodology …………………………………………………………………....9Sampling ………………………………………………………………………..9Data Collection …………………………………………………………………9Data analysis…………………………………………………………………….9Finding………………………………………………………………………….10Limitation……………………………………………………………………….11Ethical considerations …………………………………………………………..12 Recommendation ……………………………………………………………….12Conclusion ………………………………………………………………………13References 14~16Appendix I 17IntroductionChina is a developing country where the economy is growing fast and a large potential tourism market resides. The government has granted the Chinese people greater freedom and convenience to travel (Lau, 2006). According to the National Bureau of Statistics of China, in 2014 the domestic tourism has earned 3.03 trillion RMB, which has increased 15.4% compared with 2013, taking up 4.8% of the GDP (NBSC, 2015). The number of domestic tourists has increased from 1,902 million in 2009 to 3,611 million in 2014, rising up by around 90% in five years. In addition, the number of foreign tourists has increased over 400 million in the same period. Telling from the data, it is clear that the tourism industry in China is in its growing phase and the market potential is enormous. Therefore, it would be reasonable to search for innovative opportunities in the development of the tourism industry.Adventure tourism is one of such opportunities. It is a kind of tourism involving exploration where people should expect risks in their travel (Hudson, 2003). An adventure travel should involve two of the following elements: a cultural intera