包装结构与产品造型之间的关系.doc

包装结构与产品造型之间的关系 学生：王静雅 现代艺术学院艺术设计（平面设计） 指导老师：莫子娟 现代艺术学院 摘 要 “包装” 与“产品” 如影随形是无法分离的。包装是产品最直接的增值和促销方式。然而，大多数的包装设计形成比较重视包装的装潢设计，而对包装的结构设计不太重视这一趋势。但包装结构设计也能够对商品的销售起到举足轻重的作用。包装结构设计是形成包装实体和实现包装功能目标的重要环节，也是包装设计系统中重要的一环，与造型设计、装潢设计关系密切，相辅相成。Abstract Packaging and product ruyingsuixing cannot depart. Packaging is the most direct value-added products and promotion mode. However, most of the packaging design form more important packaging decoration design, and the structure of packaging design doesnt pay attention to this trend. But packing structure design of sales of merchandise could also played an important role. Packing structure design is forming packaging entities and realize the important link target packaging function, but also packaging design system, the important one link in and modelling design, interior design, supplement each other closely. This subject mainly from packing structure design status to analyze packaging structure design and product modeling relations, excellent packing structure design is of great significance to the product. From the novelty of the packaging design, the rationality of the structure design to achieve the aesthetic and agreeableness, use the packing structure and modelling to highlight the characteristics of the product, let its packing has its unique personality. Used to achieve establish brand image, the purpose of advertising products. Keywords packaging design; packaging structure; product modeling; 目 录 论文……………………………………………………………………………………………1 一、包装结构设计的现状与发展前景的分析………………………………………………1 （一）包装结构设计的现状………………………………………………………………1 （二）包装结构设计的发展前景及必要性………………………………………………1 1、发展前景…………………………………………………………………………1 2、研究包装结构的必要性…………………………………………………………2 （三）目前包装结构设计存在的弊端……………………………………………………2 1、包装造型循规蹈矩，不具新意…………………………………………………2 2、包装结构层次过多、体积过大…………………………………………………2 3、包装结构缺乏便利性、安全性…………………………………………………3 二、包装结构与产品造型之间的关系………………………………………………………3 （一）相互依存……………………………………………………………………………3 1、增强安全性………………………………………………………………………3 2、增强便利性………………………………………………………