毕业论文家电业电子商务现状及对策研究以海尔为例.doc

本科毕业论文（设计） 论文题目 ： 家电业电子商务的现状及对策研究 ———以海尔为例 姓名 ： 汤建文 学号 ： 083********2 班级 ： 1班 年级 ： 08级 专业 ： 工商管理 系部 ： 经济与管理系 指导教师 ： 赵应文 完成时间 ： 2012年5月16日 作者声明 本毕业论文（设计）是在导师的指导下由本人独立撰写完成的，没有剽窃、抄袭、造假等违反道德、学术规范和其他侵权行为。对本论文的研究做出重要贡献的个人和集体，均已在文中以明确方式标明。因本毕业论文（设计）引起的法律结果完全由本人承担。 毕业论文（设计）成果所有。 特此声明 作者专业 ： 工商管理 作者学号 ： 作者签名 ： 年 月 日 家电业电子商务的现状及对策研究 ———以海尔为例 汤建文 Present Situation and Countermeasure of the home appliance industry e-commerce --Take Haier For Example Tang,Jianwen 2012年日 Abstract In the current situation, Chinas household electrical appliance industry from price to quality, diversification of ductility of service sales, competition, competition became the new e-commerce channels, traditional household appliance manufacturers and retail companies in the country have on-line, and continue to increase investment to develop online marketing, become the third largest channel of the household appliances market. Haier as the industry leader, in 2000, involved in the field of electronic commerce and new, its mode of payment is convenient, excellent service, personalized features with its brand value has the advantage of the rapid growth of information technology foundation, developed logistics system up. In the development process but also the existence of market environment, logistics and commodities declined, technical standards and commodity pricing a range of issues need to be improved. Haiers development strategy can be summarized as “Brand 4”, that is, through Internet itself, the value of the brand, in combination with industry over the years, accumulated by the drift-net, internet marketing services, benefits, as well as Web Development with e-commerce payment networks and network-wide coverage, business, and for the carrot and the stick, John Naisbitt integration. In order to the shopping mall as the core, Taobao concession (ACS), Web site, the integrated sales management, enterprise Procurement web site with 3 parallel mode. Through the strengthening