市场营销英文论文.doc

1. Executive summary Apples new computer could erode sales of netbooks and tablet devices sold by PC makers, analysts say. Apple’s (APPL) new iPad, a lightweight device that browses the Web and delivers media, may serve as an alternative to netbooks and pose a threat to PC makers. Here are some of the markets in recent years about the situation iPad, marketing strategy and marketing mix. 2. Situational analysis 2.1 SWOT analysis 2.1.1 Weaknesses： 1. There are no facilities: Web Cam, so the limited support activities chat with your community. 2. Operating System is not based on Mac Operating System, so questionable in terms of program development. 3. Memory storage is too small. With a maximum capacity of 32 GB is too small for data storage for the needs of design, entertainment, and so forth, so that can not be said equivalent to a MacBook in terms of ability. 4. with the number of applications over 140 items so extravagant in its users, and in addition it is also difficult to remove the battery. 5. Multitasking capability is limited in; the more proves that iPad not synchronized with the notebook, because it is limited to the functional, so that it can be said iPad not a Smartphone, and not a notebook. 6.Screen size is too small only 24.8 x18, 97×1, 34 cm, making uncomfortable when used for playing videos and reinforced by the lack of an HDMI port. 2.1.2 Strengths: 1.Sun screen effect: Many people are concerned about this, I specifically tested, the transferred to half brightness, almost no impact on reading, such as Transferred to the brightest, estimated effects will be much better, perfectly acceptable. Although the sun was not the kind of extreme midday sun, but the Asus notebook screen out a place to see do not have to read … 2. batteries: batteries, do not know why some people say that the battery less than satisfactory, in fact, I play for a few days, feeling that the battery is very satisfied, continuous use are generally 8 hours or so right, the offic