中小企业优劣势分析.docVIP

毕业论文 题目：试论温州米奇娜鞋业营销渠道优化策略 学 生：马世武 学 号：0761320002 院 （系）：管理学院 专 业：市场营销 指导教师：苗志娟 200 1 年 05 月 22 日 浅谈中小型企业的营销战略 摘 要 本文通过对中小企业的内涵及特征的阐述，根据中小企业的特征其既具有管理费用较低、满足市场特定需求、内部激励相容的优势同时又存在着抗风险能力较低、资金不足、人才缺乏的劣势从我国中小企业发展的特点出发，根据自身的特点战略中小企业引导发展推动促进中小企业发展的社会服务体系建设。中小企业应准确定位市场和产品、提升自身管理水平、加强人才队伍建设营销策略 Showing small and medium-sized enterprise Marketing strategy ABSTRACT Based on the connotation and characteristics of small and medium-sized enterprises of small and medium-sized enterprises expounded according to features and its has both the management cost is low and meet market demand, internal incentive compatibility particular advantage. At the same time there are relatively low, the ability to resist risk underfunded, lack of human resource disadvantages. From the development of small and medium-sized enterprises in China, according to the characteristics of small and medium-sized its characteristics and the different target market for small and medium enterprises, the marketing strategy put forward a constructive suggestion - from on macroscopic speak small and medium-sized enterprises should close social economy, paying attention to the humanities nature, and more should focus on government policies and laws and regulations regulation change their marketing strategy, marketing planning policy, can use the governments guide to development, make full use of market development external environment, the development of small and medium-sized enterprises, promote the social service system construction. The microscopic small and medium-sized enterprises should be accurate positioning markets and products, to improve their management level, strengthening the construction of the talents ranks! According to their own characteristics to choose for themselves a suitable for their marketing strategy road. Keywords: Small and medium-sized enterprise marketing strategy and marketing strategy of marketing