国际贸易实务ppt1.pptVIP

English for International Business Communication Unit One Establishing Business Relations I. Teaching aims and requirements: where to get the information about foreign firms the steps in establishing business relations how to write letters about establishing business relations useful words and expressions in establishing business relations II. Resources/Materials: 戚云方，《新编外经贸英语函电与谈判》浙江大学出版社，2007 戚云方，《新编外经贸英语写作与套语》浙江大学出版社，2007 诸葛霖，《外贸英文书信》（第三版）对外经贸大学出版社，2007 PPT slide shows: Establishing Business Relations III. Study of the Background Knowledge: 1. Why do foreign trade firms need a lot of business connections? 2. From what sources can we obtain information about foreign firms? 3. What are the steps in establishing business relations? 4. How to write a “First Enquiry”? 5. Replies to the first enquiry 1. Why do foreign trade firms need a lot of business connections? Because they should maintain or expand their business activities, foreign trade firms need a lot of business connections. 2. From what sources can we obtain information about foreign firms? Banks Chambers of Commerce in foreign countries Trade Directory Chinese Commercial Counsellor’s office in foreign countries Business Houses of the same trade Advertisements, exhibitions or fairs The internet 3. What are the steps in establishing business relations? Firstly, get the names and addresses of the firms you want to do business with; Secondly, make “Status Enquiries” by writing to your bank or any chambers of commerce or enquiry agencies; Finally, send a letter (which is usually called “First Enquiry”) or a circular to the firm concerned to build trade relations with. 4. How to write a “First Enquiry”? Begin by telling the recipient how you got their names and addresses or simply make a self-introduction; State your intentions of doing business with them; Give some chief information about the lines of your business; At times the reference as to your financial position and