中国白酒报告英语.docVIP

Alcoholic Drinks - China Euromonitor International : Country Market Insight June 2008 List of Contents and Tables Executive Summary 1 Strong Market Performance Driven by Economic Growth 1 Domestic Players Rise To Lead the Market 1 More Foreign Companies Stirs Up the Competitive Environment 1 Specialist Shops Start To Catch Attention 1 Forecast Growth Expects To Be Flat Due To Market Consolidation 1 Key Trends and Developments 1 Strong Demand Drives Prices Up 1 Olympic Game Starts To Pre-heat the Market 2 Polarised Consumer Preference Prevails 3 Growing Number of Young Drinking Consumers 4 Modern Lifestyles Brings More Occasions on Which To Consumer Alcoholic Drinks 5 Specialist Retailers 5 Summary 1 Leading Specialist Retailers 2006 6 Market Merger and Acquisition Activity 6 Summary 2 Speculated Merger and Acquisition Activity 2006-2007 7 Territory Key Trends and Developments 7 East China 7 Mid China 10 North and Northeast China 11 Northwest China 15 South China 19 Southwest China 21 Market Background 22 Legislation 22 Taxation and Duty Levies 23 Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007 23 Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007 24 Table 3 Selling Margin of a Typical Beer Brand 2007 - Tsingtao 24 Table 4 Selling Margin of a Typical Domestic Wine Brand 2007 – Great Wall 24 Table 5 Selling Margin of a Typical Imported Wine Brand 2007 – Jacob’s Creek 24 Table 6 Selling Margin of a Typical Domestic Spirits Brand 2007 - Jinliufu 25 Table 7 Selling Margin of a Typical Imported Spirit Brand 2007 – Johnnie Walker Black Label 25 Operating Environment 25 Market Indicators 26 Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007 26 Market Data 26 Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007 26 Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007 26 Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007 27 Table 12 Sales of Alcoholic Drinks by