中国传统文化对现代酒店经营管理的影响探析.docVIP

毕业论文 题 目 中国传统文化对现代酒店经营管理的影响探析 0825144222 专业年级 08旅馆2班 摘要 随着经济全球化的发展,中国本土化酒店富含发展机会，同时又面临着国内市场饭店业飞速发展的竞争和与国际知名饭店集团的激烈竞争，也对酒店功能的设置、资源管理和文化内涵提出了更为严格的要求。而酒店的功能、硬件设施大同小异，酒店文化才是体现酒店自身特色给消费者留下美好印象的招牌和无形资产。中国本土酒店文化应植根于中华文明代表的中国传统文化。 关键词:中国传统文化 酒店经营管理 目录 摘要································································································· 绪论·································································································1.中国传统文化概述·············································································1.1中国传统文化的涵义、特征及内容·················································· 1.2中国传统文化的核心内容····························································1.3中国传统文化的其他文化形态······················································2.儒家文化思想对现代酒店经营管理的影响探讨········································· 2.1“以人为本”的传统思想对现代酒店管理的影响··································2.2孔子的中庸思想和礼制主张对现代酒店文化的影响···························2.3孔子的利益观和人才观与现代酒店经营··········································3.其他诸子百家对现代酒店经营管的影响··················································.1老、庄思想对酒店文化的影响························································.2众生平等的佛家思想在酒店文化中的体现·······································.3鬼谷子学说在现代酒店公共关系处理中的应用·································.中国传统酒店文化对现代酒店发展的影响··············································· 4.1“家文化”在现代酒店经营管理的体现·············································· 4.2中国古城区、古村落旅游区的中国传统经济型酒店··························· 4.3中国文化主题酒店的发展···························································· 5.总结······························································································· 结语·································································································参考文献···························································································致谢································································································· 绪论 饭店业是中国经济社会改革开放的前沿窗口。经过20余年的成长，我国的饭店业从组织形态到管理理念发生了深刻的变化，突出表现为:企业形态由单体