基于“五力”模型石油企业竞争策略研究.docVIP

摘要 近年来，随着中国经济的稳步发展，能源需求的迅速增加，石油需求也呈现出快速增长的势头。正是由于国内石油市场上供不应求的局面，使得我国石油对外依存度越来越高。 自身的发展和日益激烈的国际竞争要求石油企业必须增强自身的竞争力。企业增强自身竞争力的一个有效途径。 本文以“五力”模型作为研究契机，运用科学的方法分析石油行业中供应商的讨价还价能力、购买者的讨价还价能力、潜在竞争者进入的能力、替代品的替代能力、行业内竞争者现在的竞争能力。因此是在准确把握石油企业的竞争环境以及自身优劣势的基础上，为石油企业的发展基于不同竞争力量来制定更清晰的战略目标，选择更有效的竞争策略。 关键词：五力模型 ; 竞争策略 ; 石油企业 Abstract In recent years, with the steady development of Chinas economy, the rapidly increasing energy demand and the oil demand is also showing rapid growth. It is because of the short supply on the domestic oil market, so our country has taken more dependence on the foreign oil. What’s more, the shortage of oil not only restrict the well operation of the oil company, but also threaten the nation’s energy security and national security. The own development and the increasingly fierce international competition have required oil companies to enhance their competitiveness, so the strategic option and strategic management become an important part of the development which can’t be ignored. Making the right strategic objectives and choosing the right competitive strategy is an effective way for enterprises to enhance their own competitiveness. Studying for the research results connected to the international and domestic oil companies’ competitive strategy, which really can give a good guidance for oil companies’ strategic management. However, the theoretical research is only in a very macro level, not from the perspective of the oil industry for this specific and detailed analysis of competitors faced by the oil companies, the competitive environment and the presence of the competitive landscape.And Michael· Porters Five Competitive Forces has really broadened our a new situation to study the competitive strategy. According to the current studies of the Five Forces Model, this paper use the scientific methods to analyze the oil industry’s bargaining power of suppliers, bargaining power of buyers, potential new entrants, threat of the substitute product and the rivalr