旅游企业与战略管理概述 .ppt

;罐子里装：水、沙子、石子、鹅卵石；要求比例最合适，品种最齐全。 林林总总的事件可以按重要性和紧急性的不同组合确定处理的先后顺序。 处在哪一发展阶段，就要完成哪个阶段应完成的事；否则，时过境迁就很难有机会补救。 ;为什么要学习战略管理;我的能力怎么样？ Distribution of abilities;Once there were two company presidents who competed in the same industry. These two presidents decides to go on a camping trip to discuss a possible merger. They hiked deep into the woods. Suddenly, they came upon a grizzly bear that rose up on its hind legs and snarled. Instantly, the first president took off his knapsack and got out a pair of jogging shoes. The second president said, ”Hey, you can’t outrun that bear.” The first president responded, ”Maybe I can’t outrun that bear, but I surely can run-out you!” This story captures the notion of strategic management, which is to achieve and maintain competitive advantage.;Four steps:;一个商业“神话”——“红高粱”快餐店重出江湖 详见辅助材料;2004年,原“红高粱”快餐店老板乔赢决定复出,乔赢在接受记者独家采访时表示，复出的“红高粱”会将原有的“红高粱”经营内容全面推翻，而保持不变的只有“红高粱”商标,和以往单纯经营烩面不同的是，新红高粱将经营“煎、蒸、煮、烤”等几大类的正宗中国食品，主要面对人群是高校学子和白领阶层。 此次红高粱重出江湖，乔赢显得信心十足，他说：“过去人们都说中国餐饮模式不适合快餐业。但日本吉野家的一碗牛肉饭却卖了几十年，卖到全世界。”他表示，新红高粱当前的目标是在华北市场发展，今后3到5年内在全国开出100家店，随后向国外扩张。;可口可乐公司;●人无远虑，必有近忧。 ●凡事谋则立。 ●做正确的事，正确的做事。;According to a statistics, Average life cycle of a company State-owned inc. 7-8y Civil firms 2.9y International company 11-12 y The top 500 strengths 40-42y The top 1000 strengths 30y Accor? ;Without a strategy, an organization is like a ship without a rudder, going around in circles. Its like a tramp; it has no place to go. - JOEL ROSS AND MICHAEL KAMI Plans are less important than planning. -DALE MCCONKEY ;战略管理要做哪几件事？;学习重点： 1、战略管理的相关概念 2、战略环境分析 3、战略选择 4、战略实施与控制 ;学习方法： 1、以课本为基础，认真听课； 2、勤思考多动脑，积极参与讨论； 3、注重实践，培养观察与分析问题的能力； 4、积极阅读相关学习材料，补充相关知识。 5、企业战略企业CEO访谈介绍视频 ;本教材作用;案例分析步骤;本教材不足;参考书目：