唐迟课堂笔记(第一、二节).pdf

考研阅读秋季提分专项 （一） ——如何读懂文章 方向永远比你的速度更重要，考什么就看什么，考什么就复习什么，有的放 矢。 考研英语大纲 考生应能读懂选自各类书籍和报刊的不同类型的文字材料）生词量不超过所 读材料总词汇量的3%),还应能读懂与本人学习或工作有关的文献资料、技术说 明和产品介绍等。对所选材料，考生应能： 考研大纲要求 唐叔对应解析 ①理解主旨要义； 中心 ②理解文中的具体信息 细节 ③理解文中的概念性含义； ④进行有关的判断、推理和引申； 推理 ⑤根据上下文推测生词的词义； 猜词 ⑥理解文章的总体机构以及上下文之 间的关系； ⑦理解作者的意图、观点或态度； 态度 ⑧区分论点和依据。 论点 备注：①+②+③ 读懂文章 2011 Text 3 ①The rough guide to marketing success used to be that you got what you paid for. ② No longer. ③While traditional “paid ”media —such as television commercials and print advertisements—still play a major role, companies today can exploit many alternative forms of media. （构成大的句群，告诉我们要谈新媒体新 的形式）④Consumers passionate about a product may create “earned”media by willingly promoting it to friends, and a company may leverage “owned” media by sending e-mail alerts about products and sales to customers registered （15.16英语 一、二考到） with its Web site. （告诉我们有哪些新媒体，新媒体对老媒体而言 影响更大） ⑤The way consumers now approach the process of making purchase decisions means that marketing’s impact stems from a broad range of factors beyond conventional paid media. （评价作用） ①Paid （代指传统媒体） and owned media are controlled by marketers promoting their own products. ②For earned media, such marketers act as the initiator for users’ responses. ③But in some cases, one marketer’s owned media become another marketer’s paid media—for instance, when an e-commerce retailer sells ad space on its Web site. ④We define such sold media as owned media whose traffic is so strong that other organizations place their cont