理解企划（Understanding projects）.docVIP

理解企划（Understanding projects） At a meeting attended by many planners, the planners were told about their success stories. Because they have become famous, so when they talk about work is very calm: occupation handyman, salesman, kotelshchik, reporters, and become the famous famous SOHO planning fertile soil. At that meeting, my conclusion was that many masters were on the road to projects in search of other jobs. Planning is the choice of poor and needy, planning is the position of the reader, planning is the most suitable for paranoid work. From the king of kings to planning masters, Chinas planning has taken many detours. A few years ago, a great many so-called experts, masters or kings emerged from north and South Korea, and many strange doctrines were born. China demand for enterprise strategy, strategy and remarkable -- but Witches, monks put themselves on the strategic foresight or hazy marketing understanding as the Bible, to the western marketing theory for a word or two classic, so the planning ideas, the hype, the means to get rich quick. We believe that the project is not planning idea, not hype, planning more than to be able to make an enterprise regarded as hopeless. straw immediately back to life. Only by understanding planning, we can really understand planning, so as to make plans and make good use of projects. First, enterprises and organizations should do what is planning, how to do is planning. In the enterprise, we often hear of planning a new product listing, planning enterprise development strategy, and so on, then planning and planning, planning what is the difference? The plan is often used for work, has decided to work method, framework, emphasis on implementation and control; planning is often a short-term speculation, or public relations activities; and the project is used in determining the content of the work from the aspects of. Such as product development, management brand, design enterprise operation model, design marketing management