现代电视购物如何选择产品（How to choose products in modern TV shopping）.docVIP

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现代电视购物如何选择产品（How to choose products in modern TV shopping）.doc

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现代电视购物如何选择产品（How to choose products in modern TV shopping）

现代电视购物如何选择产品（How to choose products in modern TV shopping） Series of topics: TV shopping industry Watch Preface To launch the TV shopping channel of TV shopping (also called home shopping) is different from the traditional TV sales, it is a kind of new commodity sales, according to TV shopping process, which can be divided into four parts, namely the selection of products, programming, call center, logistics distribution. Product selection is the first key point of TV shopping, and the choice of products have left the TV shopping have a headache, the traditional market competition gradually price transparency of products, product profit space gradually shrinking; media advertising prices soared, the rapid increase in the cost of dissemination of information; credibility of TV shopping industry has been questioned, some have poor consumption TV shopping products, consumers are on TV shopping and even sniff at teeth of honesty and credibility; low TV shopping products, consumers gradually highly rational consumption, a single television direct marketing products have been unable to meet the demand of TV shopping channel. The shopping channel model with the TV station as the main part of operation is the beginning of changing this situation. Multi product, multi brand, the popularization of modern TV shopping based on CCTV shopping channel, Hunan happy shopping, Shanghai Oriental CJ as an example, its products suppliers including PHILPS, Samsung, Lenovo, LG and other famous brands, thousands of varieties of goods, including brand products accounting for up to 70% of the sales of goods. We know that to get profit by bargaining with suppliers, this is the shopping channel and the traditional television Direct Selling Company homegrown different profit model. For modern TV shopping, the involvement of brand products is expected to improve peoples impressions of the low end and confusion of TV shopping. In a professional TV shopping channel as a platform for modern TV shop